LaBrella was created by Vladka who moved to Switzerland 5 years ago. She used to buy umbrellas as a gift as she found them very practical. Each household needs at least one umbrella, there’s no need to know the size of a person, they just fit. Moreover, a beautifully wrapped high quality umbrella makes anyone happy.
As a nature lover herself she was very much touched by the situation with the rainforest. One day while walking in the forest (almost every day with her dog) she wondered what could be done from her side to help to save this ecosystem. And since nature is a great inspiration an idea formed. She decided to use an umbrella canopy as a model of communication to spread awareness about the need for the protection of the rainforest. She designs umbrellas with various plants and animal species on their canopy. The umbrellas are bold and colorful, anyone carrying them also carries the same message. LaBrella umbrellas are different, not just how they look and feel but in their potential to act in saving our ecosystem as well.
one rainy day people walk out on the street and carry LaBrella umbrellas. They don’t know each other but there is a mutual understanding between them. They know their common goal, and that goal is the love for this planet, the nature, and the desire for its protection.